New Lifestyle magazine completes Telegraph package

The Sunday Telegraph is to launch a glossy lifestyle magazine with a strong health and fitness slant as part of its Sunday package.

The Sunday Telegraph is to launch a glossy lifestyle magazine with

a strong health and fitness slant as part of its Sunday package.



The as yet untitled magazine will launch in early April and brings the

Sunday Telegraph up to seven sections.



The magazine will opt for a glossy consumer magazine shape and look, as

opposed to the traditional larger Sunday newspaper magazine which titles

such as the Sunday Times carry. Its launch has partly been made possible

by the success of magazines such as GQ Active and Men’s Health.



The 30- to 32-page magazine will have a low ad content of 28 per cent in

order to enhance the package for readers rather than attracting

additional advertising revenue.



The Telegraph Group’s marketing director, Hugo Drayton, said: ’We looked

at a number of possibilities and decided on a lifestyle magazine. It was

the element missing from the package.’



The new magazine will be edited by Mark Edmunds, who is currently a

deputy editor on the Telegraph’s Saturday magazine.



The Sunday Telegraph reported a December ABC figure of 865,123, which

was up 15.16 per cent year on year. Meanwhile, its Sunday Times rival

reported an ABC of 1,266,624, up 5.77 per cent year on year.



Steve Goodman, director of press at the Media Business, commented: ’My

understanding is that this will actually add a younger element to the

Telegraph’s package on a Sunday. It will be seen as a positive and

high- quality addition.’



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