New Look '100 days of summer' by Mother

New Look's has launched its '100 days of summer' campaign, the first by Mother since winning the business last year, which was filmed in a giant stage, accommodating 100 models on different levels.

The aim of the campaign with the strapline ‘24/7 Fabulous’, aims to capture the excitement of summer fashion, and showcase New Look’s new summer range in an ad campaign set to ‘Up in the Clouds’ by Darwin Deez.