New Look mulls pitch for social media brief

New Look has sent out a request for information to agencies, which could lead to the fashion retailer outsourcing its social media activity for the first time.

New Look: requesting information from agencies
New Look: requesting information from agencies

The brand’s multichannel department kicked off the process several weeks ago, with a number of agencies known to be responding to the RFI.

A New Look spokeswoman said the RFI may or may not lead to a pitch, adding that it was sent out because the retailer had been "inundated" with agency approaches and wanted to explore the market options.

Any resultant brief is expected to be international.

New Look is an independent retailer with more than 1,000 shops in Europe, the Middle East and Asia.

The brand has around 120,000 followers on Twitter and won best use of social media at the Comfort Prima High Street Fashion Awards last year.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More