NEW-MEDIA CLINIC: D&AD awards will now validate new media’s place in the industry

Have you entered the 1998 D&AD awards yet? This time around, I suspect that both the number and quality of entries in the new-media category will be up significantly on last year.

Have you entered the 1998 D&AD awards yet? This time around, I

suspect that both the number and quality of entries in the new-media

category will be up significantly on last year.



You may remember the furore that followed the decision last June to

award an inaugural silver pencil to D&AD’s own Website, which was

created by the chairman of the new-media judging panel. You might also

recall the more general discontent at the two-stage awards night, which

involved presentations at the Odeon Leicester Square, followed by an

interminable trudge to the Cafe Royal for a soulless dinner, where

diners were herded into what seemed like a thousand little rooms,

situated on several floors.



In the aftermath, while the greater and the better called for a rethink

of venue and structure, I wrote in this column that the absence of an

advertising creative from the new-media awards judging panel must not be

repeated.



Now, I must give credit where it is due: first, and I’m sure, most

important to the many invited guests, the 1998 D&AD awards night will

once again be a single event, held rather adventurously (and, from

Campaign’s point of view, conveniently) at Olympia on 6 May. Second, the

new-media judges comprise not one, not two, but three of the most

respected advertising creatives around: Steve Henry, Rosie Arnold and

Alun Howell. Well done D&AD.



Far more surprisingly - and, some would argue, far less deservedly - I

have been asked to join them. So if the soon-to-be-launched CampaignLive

site gets a pencil, you know who to throw your brickbats at. (Alun

Howell. Well, he helped design it ...)



Briefly, I’d also like to acknowledge the decision of Richard Mellor -

he of the D&AD Website silver pencil infamy, but also the person most

responsible for the fact that the award exists at all - to stand for

president of the association for 1999. Whether he wins or not - and I’m

not endorsing any one candidate here - the very fact that Mellor is

putting his name forward will raise the profile and standing of new

media in our industry.



For that alone, he deserves our thanks.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).