NEW MEDIA: I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY

Rank  Site            Agency/Media                       Adspend  Aware-
                                                       July-Sept    ness
                                                          pounds     (%)
1     AOL             Mortimer Whittaker O'Sullivan/
                      BBJ                              7,392,000      77
2     BT              AMV BBDO/Zenith Media           31,980,000      72
3     Direct Line     Mortimer Whittaker O'Sullivan/
                      MediaCom                         1,905,000      70
4     Freeserve       M%26C Saatchi/Walker Media         4,654,000      61
5     Learn Online    In-house                               n/s      42
6     Amazon          HHCL %26 Partners/OMD UK           1,099,000      41
7     The Daily
      Telegraph       Clemmow Hornby Inge/MindShare      480,000      39
8     Jungle          McCann-Erickson/Info.Associated  1,543,000      22
9=    Handbag         Joshua Agency/MindShare            376,000      13
9=    Expedia         Euro RSCG Wnek Gosper/MPG          194,000      13
11    Ebookers        Conrad Advertising                     n/s       9
12    E*Trade         The Communications Unit/Carat       23,000       7
13    Great London
      Deals           In-house                               n/s       5
14    Opodo           Leagas Delaney/Carat                   n/s       4
15    Vnunet          Mortimer Whittaker O'Sullivan/MediaCom n/s       3

Source Taylor Nelson Sofres PhoneBus, tel 0800 0183618. Advertising
spend figures by AC Nielsen MMS 01763 248828.
The survey was conducted over the weekend of 30-31 March based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.
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