Rank  Site                Agency/Media                  Adspend   Aware-
                                                      July-Sept     ness
                                                         pounds      (%)
1     AOL                 Mortimer Whittaker
                          O'Sullivan/BBJ              7,392,000       77
2     BT                  AMV BBDO/Zenith Media      31,980,000       77
3     Freeserve           M%26C Saatchi/Walker Media    4,654,000       65
4     Teletext            DLKW/Manning Gottlieb OMD      11,000       49
5     Direct Line Jamjar  Mortimer Whittaker
                          O'Sullivan/MediaCom         1,905,000       47
6     Amazon              HHCL %26 Partners/OMD UK      1,099,000       45
7     Lycos               Leagas Delaney/BBJ          1,007,000       41
8     Jungle              McCann-Erickson/Info.
                          Associated                  1,543,000       21
9     Freeloader          In-house                          n/s       18
10    Expedia             Euro RSCG Wnek Gosper/MPG     194,000       13
11    Blue Square         In-house/MindShare             71,000       13
12    Ebuyer              In-house                          n/s        7
13    Opodo               Leagas Delaney/Carat              n/s        6
14    E*Trade             The Communications Unit/Carat  23,000        6
15          In-house                          n/s        4
Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 6-7 April, based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).