NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank  Site                  Agency/Media                  Adspend  Aware-
                                                          Oct-Dec    ness
                                                           pounds     (%)
1     BT                    AMV BBDO/Zenith Media      31,980,000      78
2     Vodafone              WCRS/OMD UK                12,500,000      65
3     First Direct          WCRS %26 Scope/PHD            1,429,000      64
4     Orange                Lowe/MPG                   12,464,000      62
5     Amazon                HHCL %26 Partners/OMD UK      1,099,000      45
6     Sainsbury's Online    AMV BBDO/PHD               13,336,000      40
7=    Yell.com              AMV BBDO/PHD                    1,000      33
7=    Intelligent Finance   Union/BLM Media             2,908,000      33
9     Telewest              Saatchi %26 Saatchi/Media
                            Insight                     1,043,000      31
10    Genie                 AMV BBDO/Zenith Media         116,000      28
11    Sainsbury's Bank      McCann-Erickson
                            Manchester/PHD                    n/s      26
12    Jungle                McCann/Info.Associated      1,543,000      19
13    Expedia               Euro RSCG Wnek Gosper/MPG     194,000      14
14    Ebookers              Conrad Advertising                n/s      11
15    Blackstar             AV Brown/BBJ                   79,000       5

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 27-28 April based on a
representative sample of around 1,000 adults.The companies included in
the PhoneBus are a combination of those that have achieved high awareness
scores for their offline advertising in previous weeks and those
launching new, high-profile offline ad campaigns.
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