NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank  Site                Agency/Media                  Adspend   Aware-
                                                        Oct-Dec     ness
                                                         pounds      (%)
1     AOL                 MWO/BBJ                     7,392,000       78
2     BT                  AMV BBDO/Zenith Media      31,980,000       72
3     Direct Line         MWO/MediaCom                1,905,000       68
4     ntl                 J. Walter Thompson/Carat    4,549,000       56
5     Ask Jeeves          TBWA/London/MPG             1,546,000       42
6     Amazon              HHCL %26 Partners/OMD UK      1,099,000       41
7     Lycos               Leagas Delaney/BBJ          1,007,000       36
8     The Times           RKCR/Y%26R/Carat                    n/s       26
9=    Telewest            Saatchi %26 Saatchi/
      Blueyonder          Media Insight               1,043,000       25
9=    Genie               AMV BBDO/Zenith Media         116,000       25
11    Big Brother Uncut   In-house                          n/s       22
12    Jungle              McCann/Info.Associated      1,543,000       18
13    Expedia             Euro RSCG Wnek Gosper/MPG     194,000       12
14    Asserta             BMP DDB/OMD UK               154,000         6
15    Opodo               Leagas Delaney/Carat              n/s        5

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 4-5 May based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.
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