NEW MEDIA: I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY

Rank  Site                  Agency/Media                 Adspend  Aware-
                                                         Oct-Dec    ness
                                                          pounds     (%)
1     AOL                   Mortimer Whittaker
                            O'Sullivan/BBJ             7,392,000      83
2     BT                    AMV BBDO/Zenith Media     31,980,000      82
3     ntl                   J. Walter Thompson/Carat   4,549,000      69
4     Learn Direct          DFGW/MediaCom/OMD UK       2,100,000      63
5     Cahoot!               Euro RSCG/Carat                3,000      58
6     Cartoon Network       In-house/MediaCom             98,000      41
7     Learn Online          n/a                              n/a      37
8     Jungle.com            McCann-Erickson/
                            Info.Associated            1,543,000      35
9     O2                    VCCP/PHD                  14,200,000      34
10    Telewest Blue Yonder  Saatchi %26 Saatchi/
                            Media Insight              1,043,000      26
11    Smile                 Farm/TCS Media North         232,000      22
12    Tiscali               Saatchi %26 Saatchi/OMD UK         n/s      15
13    Britart               Mother/Red Media             258,000       9
14    This is London        Fielding Gibson/MediaVest    199,000       8
15    Blackstar             AV Brown/BBJ                  79,000       6

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 11-12 May based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.
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