NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank  Site             Agency/Media                      Adspend  Aware-
                                                         Oct-Dec    ness
                                                          pounds     (%)
1     BTinternet       AMV BBDO/Zenith Media          31,980,000      82
2     CNN              Leith Agency/MediaCom              25,000      41
3     Ask Jeeves       TBWA/London/MPG                 1,546,000      40
4=    O2               VCCP/PHD                       14,200,000      38
4=    One.Tel          Communications Solutions/ARM    1,137,000      38
6     Telewest         Saatchi %26 Saatchi/
      Blueyonder       Media Insight                   1,043,000      27
7     Latedeals        Robson Brown                       46,000      25
8     Jungle           McCann-Erickson/Info.Associated 1,543,000      23
9     Smile            Farm/TCS Media North              232,000      22
10    Ebookers         Conrad Advertising                    n/s      16
11    Tiscali          Saatchi %26 Saatchi/OMD UK              n/s      15
12    City Index       GiradotPartner/Mediaedge:CIA       27,000      14
13    Flightbookers    Conrad Advertising                    n/s      13
14    Bluesquare       In-house/MindShare                 71,000      11
15    Opodo            Leagas Delaney/Carat                  n/s       4

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 18-19 May based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.
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