NEW MEDIA: I-RECALL - Dotcom Weekly Awareness Survey

I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY

Rank Site           Agency/Media                          Adspend Aware-
                                                          Jan-Mar   ness
                                                           pounds    (%)
1    Teletext       DLKW/Manning Gottlieb OMD             439,000     61
2    Virgin         MWO/BBJ                             3,127,000     58
     Travelstore
3    T-Mobile       Saatchi & Saatchi/Universal McCann  1,678,000     49
4    Amazon         Wieden & Kennedy/OMD UK               430,000     47
5    Lycos          Leagas Delaney/BBJ                     14,000     46
6    One.Tel        Communications Solutions/ARM        1,339,000     42
7=   Jungle         McCann-Erickson/Info.Associated         8,000     27
7=   Latedeals      Robson Brown                           76,000     27
9    Air France     Euro RSCG Wnek Gosper/MPG             374,000     24
10   Smile          Farm/TCS Media North                1,075,000     23
11   FT             DLKW/BJK&E Media                          n/s     22
12   Tiscali        Saatchi & Saatchi/OMD UK               76,000     21
13   Flightbookers  Conrad Advertising                    130,000     20
14   Expedia        Euro RSCG Wnek Gosper/MPG             566,000     14
15   Travelocity    St Luke's/Universal McCann            323,000      7

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 25-26 May based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.

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