NEW MEDIA: I-Recall - Dotcom Weekly Awareness Survey

Rnk Site             Agency/Media                    Adspend   Awareness
                                                   Jan-March         (%)
                                                      £1   AOL              MWO/BBJ                       6,087,500          72
2   BT               AMV BBDO/Zenith Media        31,980,000          70
3   Direct Line      MWO/MediaCom                  2,071,000          67
4   Barclays         BBH/Starcom Motive            1,442,000          55
5   Orange Telecom   Lowe/MPG                      7,327,000          51
6   T Mobile         Saatchi & Saatchi/            1,678,000          48
                     Universal McCann
7   Lycos            Leagas Delaney/BBJ               14,000          37
8   Amazon           Wieden & Kennedy/OMD UK         430,000          35
9   Zurich           Joshua/Mediaedge:CIA             86,000          32
10  Lastminute       M&C Saatchi/PHD                     n/s          28
11  Hertz            TBWA/London/BLM                   7,000          22
12  Jungle           McCann/Info Associated            8,000          19
13  Ebookers         Conrad Advertising                  n/s           8
14  Opodo            Leagas Delaney/Carat            608,000           4
15  Blackstar        AV Brown/BBJ                     63,000           3

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 15-16 June based on a
representative sample of around 1,000 adults. The companies included in
the PhoneBus are a combination of those that have achieved high
awareness scores for their offline advertising in previous weeks and
those launching new, high-profile offline ad campaigns.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).