NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank  Site                Agency/Media                  Adspend   Aware-
                                                      Jan-March     ness
                                                         pounds      (%)
1     AOL                 MWO/BBJ                     6,087,500       75
2     Vodafone            WCRS/OMD UK                 7,119,660       68
3     Cahoot              Euro RSCG/Carat                 3,000       57
4     O2                  Vallance Carruthers Coleman
                          Priest/PHD                 40,000,000       51
5     Amazon              Wieden & Kennedy/OMD UK       403,000       45
6     Ask Jeeves          TBWA/London/MPG             1,546,000       41
7     Cartoon Network     In-house/MediaCom             129,000       38
8     Daily Telegraph     Clemmow Hornby Inge/
                          MindShare                   1,371,000       34
9     The Times           RKCR/Y&R/Carat              1,800,000       31
10=   Financial Times     DLKW/BJK&E Media                  n/s       29
10=   Telewest            Saatchi & Saatchi/
                          Media Insight               1,043,000       29
12    The Guardian        BMP DDB/PHD                   608,000       28
13    Insure              Media Works/Carat               1,000       20
14    Jungle              McCann/Info.Associated          8,000       18
15    Opodo               Leagas Delaney/Carat          608,000        4

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 22-23 June based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.

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