Rank  Site                Agency/Media                  Adspend   Aware-
                                                      Jan-March     ness
                                                         pounds      (%)
1     AOL                 MWO/BBJ                     6,087,500       75
2     Vodafone            WCRS/OMD UK                 7,119,660       68
3     Cahoot              Euro RSCG/Carat                 3,000       57
4     O2                  Vallance Carruthers Coleman
                          Priest/PHD                 40,000,000       51
5     Amazon              Wieden & Kennedy/OMD UK       403,000       45
6     Ask Jeeves          TBWA/London/MPG             1,546,000       41
7     Cartoon Network     In-house/MediaCom             129,000       38
8     Daily Telegraph     Clemmow Hornby Inge/
                          MindShare                   1,371,000       34
9     The Times           RKCR/Y&R/Carat              1,800,000       31
10=   Financial Times     DLKW/BJK&E Media                  n/s       29
10=   Telewest            Saatchi & Saatchi/
                          Media Insight               1,043,000       29
12    The Guardian        BMP DDB/PHD                   608,000       28
13    Insure              Media Works/Carat               1,000       20
14    Jungle              McCann/Info.Associated          8,000       18
15    Opodo               Leagas Delaney/Carat          608,000        4

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 22-23 June based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).