NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank  Site             Agency/Media                      Adspend  Aware-
                                                       Jan-March    ness
                                                          pounds     (%)
1     BTinternet       AMV BBDO/Zenith Media          31,980,000      81
2     T-Mobile         Saatchi & Saatchi/
                       Universal McCann                1,678,000      56
3     O2               VCCP/PHD                       14,200,000      50
4     Lycos            Leagas Delaney/BBJ                 14,000      45
5     Ask Jeeves       TBWA/London/MPG                 1,546,000      44
6     Telewest         Saatchi & Saatchi/Media
                       Insight                         1,043,000      43
7     OneTel           Communications Solutions/ARM    1,339,000      38
8     Dial4aloan       Q Marketing & Media/Arm Direct  1,698,000      32
9     Smile            Farm/TCS Media North            1,075,000      21
10    Ebookers         Conrad Advertising                130,000      14
11    FlightBookers    Conrad Advertising                    n/s      12
12    Eclipse          Bates UK/Walker Media             188,000      10
13    Travelocity      St Luke's/Universal McCann        323,000       7
14    Opodo            Leagas Delaney/Carat              608,000       5
15    Espotting        In-house                              n/s       2

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 29-30 June based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.

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