Rank  Site             Agency/Media                      Adspend  Aware-
                                                       Jan-March    ness
                                                          pounds     (%)
1     BTinternet       AMV BBDO/Zenith Media          31,980,000      81
2     T-Mobile         Saatchi & Saatchi/
                       Universal McCann                1,678,000      56
3     O2               VCCP/PHD                       14,200,000      50
4     Lycos            Leagas Delaney/BBJ                 14,000      45
5     Ask Jeeves       TBWA/London/MPG                 1,546,000      44
6     Telewest         Saatchi & Saatchi/Media
                       Insight                         1,043,000      43
7     OneTel           Communications Solutions/ARM    1,339,000      38
8     Dial4aloan       Q Marketing & Media/Arm Direct  1,698,000      32
9     Smile            Farm/TCS Media North            1,075,000      21
10    Ebookers         Conrad Advertising                130,000      14
11    FlightBookers    Conrad Advertising                    n/s      12
12    Eclipse          Bates UK/Walker Media             188,000      10
13    Travelocity      St Luke's/Universal McCann        323,000       7
14    Opodo            Leagas Delaney/Carat              608,000       5
15    Espotting        In-house                              n/s       2

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 29-30 June based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).