Rank  Site           Agency/Media                        Adspend  Aware-
                                                       Jan-March    ness
                                                          pounds     (%)
1     BT             AMV BBDO/Zenith Media            31,980,000      84
2     AOL            MWO/BBJ                           6,087,500      80
3     T-Mobile       Saatchi & Saatchi/Universal
                     McCann                            1,678,000      62
4=    Amazon         Wieden & Kennedy/OMD UK             430,000      49
4=    The Daily
      Telegraph      Clemmow Hornby Inge/MindShare     1,371,000      49
6     Lycos          Leagas Delaney/BBJ                   14,000      40
7     Intelligent
      Finance        Union/BBJ                           586,000      39
8     Elephant       In-house                                n/s      30
9     Zurich         Joshua/Mediaedge:cia                 86,000      28
10=   Monster        M&C Saatchi/Zenith Media            600,000      26
10=   Lastminute     In-house                                n/s      26
12    Jungle         McCann-Erickson/Info Associated       8,000      21
13    Smile          Farm Communications/TCS Media
                     North                               232,000      20
14    Expedia        Euro RSCG Wnek Gosper/MPG           566,000      14
15    Autobytel      Edge/Zed Media                       45,000       5

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 6-7 July based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).