NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site                  Agency/Media                  Adspend  Aware-
                                                       Jan-March    ness
                                                          pounds     (%)
1    First Direct          WCRS/Scope Creative
                           Advertising/PHD             2,024,000      65
2    Teletext              DLKW/Manning Gottlieb OMD     439,000      61
3    T-Mobile              Saatchi & Saatchi/Universal
                           McCann                      1,687,000      58
4    O2                    Vallance Carruthers
                           Coleman Priest/PHD         14,200,000      52
5    Virgin Flightstore    In-house/Manning Gottlieb
                           OMD                            35,000      42
6    Amazon                Wieden & Kennedy/OMD UK       430,000      41
7    Intelligent Finance   Union/BLM Media               586,000      39
8    Sainsbury's Bank      M&C Saatchi/PHD               127,000      37
9    The Daily Telegraph   Clemmow Hornby Inge/
                           MindShare                   1,371,000      35
10   Zurich                Joshua/Mediaedge:cia/JAA       86,000      34
11   Lastminute            In-house                          n/s      25
12   Monster               Saatchi & Saatchi/
                           Zenith Media                  600,000      21
13   Expedia               Euro RSCG Wnek Gosper/MPG     566,000      13
14   Ebookers              Conrad Advertising            130,000      12
15   This Is Travel        Elliott Borra Perlmutter/
                           MediaVest                     143,000      11

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen: 01865 742742.
The survey was conducted over the weekend of 13-14 July based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.

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