Rank Site                  Agency/Media                  Adspend  Aware-
                                                       Jan-March    ness
                                                          pounds     (%)
1    First Direct          WCRS/Scope Creative
                           Advertising/PHD             2,024,000      65
2    Teletext              DLKW/Manning Gottlieb OMD     439,000      61
3    T-Mobile              Saatchi & Saatchi/Universal
                           McCann                      1,687,000      58
4    O2                    Vallance Carruthers
                           Coleman Priest/PHD         14,200,000      52
5    Virgin Flightstore    In-house/Manning Gottlieb
                           OMD                            35,000      42
6    Amazon                Wieden & Kennedy/OMD UK       430,000      41
7    Intelligent Finance   Union/BLM Media               586,000      39
8    Sainsbury's Bank      M&C Saatchi/PHD               127,000      37
9    The Daily Telegraph   Clemmow Hornby Inge/
                           MindShare                   1,371,000      35
10   Zurich                Joshua/Mediaedge:cia/JAA       86,000      34
11   Lastminute            In-house                          n/s      25
12   Monster               Saatchi & Saatchi/
                           Zenith Media                  600,000      21
13   Expedia               Euro RSCG Wnek Gosper/MPG     566,000      13
14   Ebookers              Conrad Advertising            130,000      12
15   This Is Travel        Elliott Borra Perlmutter/
                           MediaVest                     143,000      11

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen: 01865 742742.
The survey was conducted over the weekend of 13-14 July based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).