Rank  Site             Agency/Media                      Adspend  Aware-
                                                       Jan-March    ness
                                                          pounds     (%)
1     AOL              Mortimer Whittaker O'Sullivan/
                       BBJ                             5,427,000      76
2     BT               AMV BBDO/Zenith Media          31,980,000      74
3     First Direct     WCRS/Scope Creative
                       Advertising/PHD                 2,024,000      58
4     Teletext         DLKW/Manning Gottlieb OMD         539,000      56
5     Amazon           HHCL & Partners/OMD UK            430,000      38
6     Lycos            Leagas Delaney/BBJ                 14,000      34
7     Intelligent
      Finance          Union/BLM                         586,000      33
8     One Tel          Archibald Ingall Stretton/
                       All Response Media              1,319,000      30
9     Lastminute       In-house                              n/s      20
10    Jungle           McCann/Info Associated              8,000      16
11    Tiscali          Saatchi & Saatchi/OMD UK           76,000      13
12    Expedia          Euro RSCG Wnek Gosper/MPG         566,000      12
13=   City Index       Girardot Partners/Mediaedge:cia   186,000      10
13=   Ebookers         Conrad Advertising                130,000      10
15    This Is Travel   Elliott Borra Perlmutter          143,000       9

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 20-21 July based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).