Rank  Site                  Agency/Media                 Adspend  Aware-
                                                       Jan-March    ness
                                                          pounds     (%)
1     BT                    AMV BBDO/Zenith Media     31,980,000      81
2     Freeserve             M&C Saatchi/Walker Media   4,654,000      65
3     T-Mobile              Saatchi & Saatchi/
                            Universal McCann           1,678,000      60
4     Virgin Money          RKCR/Y&R/Manning
                            Gottlieb OMD                 192,000      41
5     Dell                  cdp-travissully/Carat      2,585,000      40
6=    Lycos                 Leagas Delaney/BBJ            14,000      37
6=    Intelligent Finance   Union/BLM                    586,000      37
8     The Daily Telegraph   Clemmow Hornby Inge/
                            MindShare                  1,371,000      34
9     Zurich                Joshua/Mediaedge:cia/JAA      86,000      29
10    Lastminute            In-house                         n/s      26
11    Smile                 Farm Communications/
                            TCS Media North              232,000      18
12=   This Is Travel        Elliott Bora Perlmutter      143,000      11
12=   Eclipse               Bates UK/Walker Media        188,000      11
14    Bluesquare            In-house/MindShare            71,000      10
15    Ebookers              Conrad Advertising           130,000       8

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 27-28 July based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).