NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank  Site                  Agency/Media                 Adspend  Aware-
                                                       Jan-March    ness
                                                          pounds     (%)
1     BT                    AMV BBDO/Zenith Media     31,980,000      81
2     Freeserve             M&C Saatchi/Walker Media   4,654,000      65
3     T-Mobile              Saatchi & Saatchi/
                            Universal McCann           1,678,000      60
4     Virgin Money          RKCR/Y&R/Manning
                            Gottlieb OMD                 192,000      41
5     Dell                  cdp-travissully/Carat      2,585,000      40
6=    Lycos                 Leagas Delaney/BBJ            14,000      37
6=    Intelligent Finance   Union/BLM                    586,000      37
8     The Daily Telegraph   Clemmow Hornby Inge/
                            MindShare                  1,371,000      34
9     Zurich                Joshua/Mediaedge:cia/JAA      86,000      29
10    Lastminute            In-house                         n/s      26
11    Smile                 Farm Communications/
                            TCS Media North              232,000      18
12=   This Is Travel        Elliott Bora Perlmutter      143,000      11
12=   Eclipse               Bates UK/Walker Media        188,000      11
14    Bluesquare            In-house/MindShare            71,000      10
15    Ebookers              Conrad Advertising           130,000       8

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 27-28 July based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
campaigns.

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