Rank  Site             Agency/Media                      Adspend  Aware-
                                                       Jan-March    ness
                                                          pounds     (%)
1     BT               AMV BBDO/Zenith Media          31,980,000      83
2     Direct Line      MWO/MediaCom                    2,071,000      79
3     Sainsbury's      AMV BBDO/Walker Media          14,100,000      68
4     Freeserve        M&C Saatchi/Walker Media        4,654,000      66
5     Thomson Local    Barnet Williams/MediaShop          11,000      54
6     Telewest         Saachi & Saatchi/Media Insight  1,043,000      40
7     Lastminute       Immediate Sales Company/PHD           n/s      28
8     Easycar          White Knight/PHD                  267,000      26
9     Jungle           McCann-Erickson/Information
                       Associated                          8,000      21
10    Empire Direct    In-house/Matters Media            467,000      17
11    Expedia          Euro RSCG Wnek Gosper/MPG         566,000      14
12    This Is Travel   Elliott Borra Perlmutter          143,000      12
13    Discover Racing  In-house/Total Media              149,000       8
14    Scotsman         1576/MediaCom Scotland            102,000       7
15    Opodo            Leagas Delaney/Carat              489,000       5

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 17-18 August based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).