NEW MEDIA: I-Recall - Dotcom Weekly Awareness Survey

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 BT AMV BBDO/Zenith Media 2,646,000 81

2 Orange Lowe/Media Planning Group 10,821,000 78

3 Vodafone WCRS/OMD UK 7,659,000 77

4 First Direct WCRS/Scope/PHD 1,369,000 64

5 T-Mobile Saatchi&Saatchi/Universal McCann 12,006,000 60

6 Ntl J. Walter Thompson/Carat 616,000 59

7 Teletext DLKW/Manning Gottlieb OMD 871,000 57

8 Intelligent Union/BLM Media 1,944,000 44


9 Lycos Leagas Delaney/MML/BBJ 214,00 36

10 Jungle McCann-Erickson/Info Assoc. 8,000 21

11 This is Travel Elliott Bora Perlmutter/MediaVest 103,000 19

12 Empire Direct In-house/Matters Media North 395,000 18

13 Ebookers Conrad Advertising 79,000 10

14 Cantos PMA Partnership/Ptarmigan Media 53,000 6

15 Opodo Leagas Delaney/Carat 489,000 5

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828. The survey was conducted

over the weekend of 7-8 September based on a representative sample of

around 1,000 adults. The companies included in the PhoneBus are a

combination of those that have achieved high awareness scores for their

offline advertising in previous weeks and those launching new,

high-profile offline ad campaigns.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).