NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 BT AMV BBDO/Zenith Media 2,646,000 81

2= Orange Lowe/Media Planning Group 10,821,000 77

2= AOL MWO/BBJ 8,923,000 77

4 Nokia Grey Worldwide/MediaCom 4,108,000 70

5 Abbey National Euro RSCG Wnek Gosper/Carat 6,409,000 65

6 First Direct WCRS/Scope/PHD 1,369,000 63

7 British Gas EHS Brann/Carat 5,329,000 62

8 Freeserve M&C Saatchi/Walker Media 977,000 58

9 Disney Holidays Leo Burnett/BBJ 739,000 56

10 IF Union/BLM Media 1,944,000 37

11 UK Online n/s n/s 34

12 Smile Farm/TCS Media 284,000 21

13 Ebookers Conrad Advertising 79,000 13

14 This is Travel Elliott Bora Perlmutter/

MediaVest 103,000 10

15 Opodo Leagas Delaney/Carat 489,000 5

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 14-15 September based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).