Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 AOL MWO/BBJ 8,923,000 81

2 Orange Lowe/Media Planning Group 10,821,000 74

3 Nokia Grey Worldwide/MediaCom 4,180,000 72

4 Freeserve M&C Saatchi/Walker Media 977,000 63

5 First Direct WCRS/Scope/PHD 1,369,000 59

6 Disney Holidays Leo Burnett/BBJ 739,000 58

7 British Gas BMP DDB/EHS Brann/OMD UK 5,329,000 56

8 Abbey National Euro RSCG Wnek Gosper/Carat 6,409,000 55

9 Elephant In-house/McCutcheon Norveil 311,000 40

10 UK Online D'Arcy/MediaCom 231,000 33

11 IF Union/BLM Media 1,944,000 22

12 Smile Farm/TCS Media 284,000 21

13 This is Travel Elliott Bora Perlmutter/MediaVest 103,000 13

14 Ebookers Conrad Advertising 79,000 11

15 Opodo Leagas Delaney/Carat 489,000 8

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 21-22 September based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).