NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank  Site            Agency/Media                    Adspend  Awareness
                                                  April-June        (%)
1     AOL             MWO/BBJ                       4,109,000         81
2=    BT              St Luke's/TAP                 8,258,230         76
2=    Vodafone        J. Walter Thompson/OMD UK    11,980,000         76
4     Orange          Lowe/MPG                     12,764,000         74
5     Freeserve       M&C Saatchi/Walker Media      1,822,000         70
6     Yahoo!          HHCL/Optimedia & MG OMD         338,000         57
7     Ntl             J. Walter Thompson/Carat        806,000         55
8     Cahoot          Euro RSCG Wnek Gosper/Carat   4,936,000         54
9     O2              VCCP/TAP & Zenith Media       1,272,000         52
10    Sainsbury's
     Online          Abbott Mead Vickers BBDO/PHD    513,000         48
11    Amazon          Wieden & Kennedy/OMD UK         324,000         46
12    Ebookers        Conrad Advertising              184,000         15
13    This is Travel  Elliott Borra Perlmutter/
                     MediaVest                        26,000         11
14    Opodo           Leagas Delaney/Carat            988,000         10
15    Ocado           Heresy/Brand Connection             n/a          4

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by AC Nielsen MMS: 01763 248828.
The survey was conducted over the weekend of 30 November-1 December
based on a representative sample of around 1,000 adults. The companies
included in the PhoneBus are a combination of those that have achieved
high awareness scores for their offline advertising in previous weeks
and those launching new, high-profile offline ad campaigns.

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