NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware- July-September ness pounds (%) 1 BT St Luke's/TAP 8,258,230 82 2 AOL MWO/BBJ 4,106,000 80 3 Orange Mother/MPG 12,764,000 69 4 Egg Mother/MediaCom 556,000 68 5 Amazon Wieden & Kennedy/OMD UK 324,000 45 6 Lastminute.com Immediate Sales/PHD 84,000 42 7 Jamjar (Direct Line) MWO/MediaCom 567,000 32 8 Ladbrokes BHO/FCB/Mansfield Lang 4,000 29 9 Easycar White Knight Design/PHD 435,000 22 10 Expedia Euro RSCG Wnek Gosper/MPG 681,000 17 11 Ebookers Conrad Advertising 184,000 16 12 Opodo Leagas Delaney/Carat 998,000 12 13 Mark Warner Soul/BBVS 128,000 11 14 3 (Hutchison) TBWA/London/MindShare n/a 8 15 Betfair In-house 532,000 6 Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising spend figures by Nielsen Media Research: 01763 248828. The survey was conducted over the weekend of 1-2 February based on a representative sample of around 1,000 adults. The companies included in the PhoneBus are a combination of those that have achieved high awareness scores for their offline advertising in previous weeks and those launching new, high-profile offline ad campaigns.

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