NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware- July-September ness pounds (%) 1 AOL MWO/BBJ 4,106,000 81 2 BT St Luke's/The Allmond Partnership 8,258,230 79 3= Learn Direct DFGW/MediaCom 755,000 73 3= Vodafone J. Walter Thompson/OMD UK 11,980,000 73 5 Freeserve M&C Saatchi/Walker Media 1,822,000 71 6 Egg Mother/MediaCom 556,000 59 7= First Direct WCRS/PHD 1,674,000 57 7= Cahoot Euro RSCG Wnek Gosper/Carat 4,936,000 57 9 Intelligent Finance The Union/BLM Media 2,272,000 46 10 Amazon Wieden & Kennedy/OMD UK 324,000 35 11 Expedia Euro RSCG Wnek Gosper/MPG 681,000 13 12 Ebookers Conrad Advertising 184,000 12 13 Opodo Leagas Delaney/Carat 998,000 11 14 Betfair In-house 532,000 9 15 3 (Hutchison) TBWA/London/MindShare n/a 6 Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising spend figures by Nielsen Media Research: 01763 248828. The survey was conducted over the weekend of 15-16 February based on a representative sample of around 1,000 adults. The companies included in the PhoneBus are a combination of those that have achieved high awareness scores for their offline advertising in previous weeks and those launching new, high-profile offline ad campaigns.

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