NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

July-September ness

pounds (%)

1 BT St Luke's/TAP 8,258,230 86

2 AOL MWO/BBJ 4,106,000 85

3 Vodafone J. Walter Thompson/OMD UK 11,980,000 76

4 Learn Direct DFGW/MediaCom 755,000 75

5 Orange Mother/MPG 12,764,000 72

6 02 VCCP/TAP/ZenithOptimedia 1,272,000 63

7 Intelligent

Finance The Union/BLM Media 2,272,000 51

8 Jamjar

(Direct Line) MWO/MediaCom 567,000 34

9 Easycar White Knight Design/PHD 435,000 26

10 Smile Farm/TCS Media North 327,000 20

11 Ebookers Conrad Advertising 184,000 17

12 Opodo Leagas Delaney/Carat 998,000 13

13= Betfair In-house 532,000 6

13= Paddy Power BBH/Starcom Motive 101,000 6

15 3 (Hutchison) TBWA/London/MindShare n/a 4

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by Nielsen Media Research: 01763 248828. The survey was

conducted over the weekend of 22-23 February based on a representative

sample of around 1,000 adults.The companies included in the PhoneBus are

a combination of those that have achieved high awareness scores for

their offline advertising in previous weeks and those launching new,

high-profile offline ad campaigns.

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