NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

July-September ness

pounds (%)

1 BT St Luke's/TAP 8,258,230 83

2 Vodafone J. Walter Thompson/OMD UK 11,980,000 74

3 Learn Direct DFGW/MediaCom 755,000 72

4= Freeserve M&C Saatchi/Walker Media 1,822,000 69

4= Orange Mother/MediaCom 12,764,000 69

6 02 VCCP/TAP/ZenithOptimedia 1,272,000 63

7 Yahoo! HHCL/MG OMD 338,000 54

8 Intelligent

Finance The Union/BLM Media 2,272,000 44

9 Jamjar

(Direct Line) MWO/MediaCom 567,000 35

10 Easycar White Knight Design/PHD 435,000 28

11 Ebookers Conrad Advertising 184,000 16

12 Opodo Leagas Delaney/Carat 998,000 15

13 3 (Hutchison) TBWA/London/MindShare n/a 8

14= Betfair In-house 532,000 6

14= Paddy Power BBH/Starcom Motive 101,000 6

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by Nielsen Media Research: 01763 248828. The survey was

conducted over the weekend of 1-2 March based on a representative sample

of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).