NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware- July-September ness pounds (%) 1 BT St Luke's/TAP 8,258,230 83 2 First Direct WCRS/PHD 1,674,000 74 3 Expedia Clemmow Hornby Inge/MPG 681,000 72 4= Ebookers Conrad Advertising 184,000 69 4= Betfair In-house 532,000 69 6 Easycar White Knight Design/PHD 435,000 63 7 AOL MWO/BBJ 4,106,000 54 8 Egg Mother/MediaCom 556,000 44 9 Opodo Leagas Delaney/Carat 998,000 35 10 3 (Hutchison) TBWA/London/MindShare n/a 28 11 Vodafone J. Walter Thompson/OMD UK 11,980,000 16 12 Ladbrokes BHO/FCB/Mansfield Lang 4,000 15 13 Intelligent Finance The Union/BLM Media 2,272,000 8 14= OneTel Communications Solutions/ARM 1,761,000 6 14= Paddy Power BBH/Starcom Motive 101,000 6 Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising spend figures by Nielsen Media Research: 01763 248828. The survey was conducted over the weekend of 8-9 March based on a representative sample of around 1,000 adults. The companies included in the PhoneBus are a combination of those that have achieved high awareness scores for their offline advertising in previous weeks and those launching new, high-profile offline ad campaigns.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).