Rank Site Agency/Media Adspend Aware- July-September ness pounds (%) 1 BT St Luke's/TAP 8,258,230 83 2 First Direct WCRS/PHD 1,674,000 74 3 Expedia Clemmow Hornby Inge/MPG 681,000 72 4= Ebookers Conrad Advertising 184,000 69 4= Betfair In-house 532,000 69 6 Easycar White Knight Design/PHD 435,000 63 7 AOL MWO/BBJ 4,106,000 54 8 Egg Mother/MediaCom 556,000 44 9 Opodo Leagas Delaney/Carat 998,000 35 10 3 (Hutchison) TBWA/London/MindShare n/a 28 11 Vodafone J. Walter Thompson/OMD UK 11,980,000 16 12 Ladbrokes BHO/FCB/Mansfield Lang 4,000 15 13 Intelligent Finance The Union/BLM Media 2,272,000 8 14= OneTel Communications Solutions/ARM 1,761,000 6 14= Paddy Power BBH/Starcom Motive 101,000 6 Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising spend figures by Nielsen Media Research: 01763 248828. The survey was conducted over the weekend of 8-9 March based on a representative sample of around 1,000 adults. The companies included in the PhoneBus are a combination of those that have achieved high awareness scores for their offline advertising in previous weeks and those launching new, high-profile offline ad campaigns.
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TBWA\London has brought on Sara Tate as chief executive as the agency rounds off its new management line-up.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).