Rank Site Agency/Media Adspend Aware- October-December ness pounds (%) 1 AOL MWO/BBJ 7,171,000 80 2 BT AMV/St Luke's/TAP 10,566,000 79 3 Vodafone J. Walter Thompson/OMD UK 17,929,000 74 4 First Direct WCRS/PHD 512,000 73 5 Orange Mother/MPG 17,646,000 71 6 Egg Mother/MediaCom 167,000 70 7 Freeserve M&C Saatchi/Walker Media 5,014,000 66 8 O2 VCCP/TAP 11,630,000 62 9 Intelligent Finance The Union/BLM Media 1,525,000 56 10 Easycar White Knight Design/PHD 466,000 23 11 Expedia Clemmow Hornby Inge/MPG 95,000 16 12= 3 (Hutchison) TBWA/London/MindShare n/a 12 12= Opodo Leagas Delaney/Carat 1,594,000 12 14 Ebookers Team Saatchi/Conrad Advertising 136,000 11 15 Betfair In-house 238,000 9 Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising spend figures by Nielsen Media Research: 01763 248828. The survey was conducted over the weekend of 15-16 March based on a representative sample of around 1,000 adults. The companies included in the PhoneBus are a combination of those that have achieved high awareness scores for their offline advertising in previous weeks and those launching new, high-profile offline ad campaigns.
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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).