NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware- October-December ness pounds (%) 1 AOL MWO/BBJ 7,171,000 80 2 BT AMV/St Luke's/TAP 10,566,000 79 3 Vodafone J. Walter Thompson/OMD UK 17,929,000 74 4 First Direct WCRS/PHD 512,000 73 5 Orange Mother/MPG 17,646,000 71 6 Egg Mother/MediaCom 167,000 70 7 Freeserve M&C Saatchi/Walker Media 5,014,000 66 8 O2 VCCP/TAP 11,630,000 62 9 Intelligent Finance The Union/BLM Media 1,525,000 56 10 Easycar White Knight Design/PHD 466,000 23 11 Expedia Clemmow Hornby Inge/MPG 95,000 16 12= 3 (Hutchison) TBWA/London/MindShare n/a 12 12= Opodo Leagas Delaney/Carat 1,594,000 12 14 Ebookers Team Saatchi/Conrad Advertising 136,000 11 15 Betfair In-house 238,000 9 Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising spend figures by Nielsen Media Research: 01763 248828. The survey was conducted over the weekend of 15-16 March based on a representative sample of around 1,000 adults. The companies included in the PhoneBus are a combination of those that have achieved high awareness scores for their offline advertising in previous weeks and those launching new, high-profile offline ad campaigns.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).