Rank Site Agency/Media Adspend Aware- Oct-Dec ness pounds (%) 1 BT AMV/St Luke's/TAP 10,566,000 85 2 Vodafone J. Walter Thompson/OMD UK 17,929,000 83 3 AOL MWO/BBJ 7,171,000 82 4 Orange Mother/MPG 17,646,000 79 5 Egg Mother/MediaCom 167,000 71 6 O2 VCCP/TAP 11,630,000 69 7 Cahoot Euro RSCG Wnek Gosper/Carat 1,283,000 68 8 First Direct WCRS/PHD 512,000 67 9 Intelligent Finance The Union/BLM 1,525,000 50 10 Easycar White Knight Design/PHD 446,000 28 11 Expedia Clemmow Hornby Inge/MPG 95,000 20 12 Ebookers Team Saatchi/Conrad Advertising 136,000 19 13 Opodo Leagas Delaney/Carat 1,594,000 16 14 3 (Hutchison) TBWA/London/MindShare n/a 11 15 Betfair In-house 238,000 8 Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising spend figures by Nielsen Media Research: 01763 248828. The survey was conducted over the weekend of 22-23 March based on a representative sample of around 1,000 adults. The companies included in the PhoneBus are a combination of those that have achieved high awareness scores for their offline advertising in previous weeks and those launching new, high-profile offline ad campaigns.


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