Rank Site Agency/Media Adspend Aware-
1 Orange Mother/MPG 17,646,000 81
2 Freeserve M&C Saatchi/Walker Media 5,014,000 78
3= Churchill Elliott Borra Perlmutter/Carat 2,079,000 72
3= Cahoot Euro RSCG Wnek Gosper/Carat 1,283,000 72
5 Egg Mother/MediaCom 167,000 71
6 Yahoo! Euro RSCG Wnek Gosper/MG OMD 1,100,000 67
7 Elephant Inferno/TCS Media 431,000 59
Finance The Union/BLM 1,525,000 57
9 Esure In-house/MPG 1,492,000 53
10 Jamjar Mortimer Whittaker
O'Sullivan/MediaCom 417,000 43
11 Easycar White Knight Design/PHD 446,000 24
12 Expedia Clemmow Hornby Inge/MPG 95,000 20
13= Tiscali Overseas agency/OMD 591,000 16
13= Opodo Leagas Delaney/Carat 1,594,000 16
15 Travelocity St Luke's/Universal McCann 272,000 11
Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising
spend figures by Nielsen Media Research: 01763 248828.
The survey was conducted over the weekend of 29-30 March based on a
representative sample of around 1,000 adults.
The companies included in the PhoneBus are a combination of those that
have achieved high awareness scores for their offline advertising in
previous weeks and those launching new, high-profile offline ad
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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).