NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

Oct-Dec ness

pounds (%)

1 Orange Mother/MPG 17,646,000 81

2 Freeserve M&C Saatchi/Walker Media 5,014,000 78

3= Churchill Elliott Borra Perlmutter/Carat 2,079,000 72

3= Cahoot Euro RSCG Wnek Gosper/Carat 1,283,000 72

5 Egg Mother/MediaCom 167,000 71

6 Yahoo! Euro RSCG Wnek Gosper/MG OMD 1,100,000 67

7 Elephant Inferno/TCS Media 431,000 59

8 Intelligent

Finance The Union/BLM 1,525,000 57

9 Esure In-house/MPG 1,492,000 53

10 Jamjar Mortimer Whittaker

O'Sullivan/MediaCom 417,000 43

11 Easycar White Knight Design/PHD 446,000 24

12 Expedia Clemmow Hornby Inge/MPG 95,000 20

13= Tiscali Overseas agency/OMD 591,000 16

13= Opodo Leagas Delaney/Carat 1,594,000 16

15 Travelocity St Luke's/Universal McCann 272,000 11

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by Nielsen Media Research: 01763 248828.

The survey was conducted over the weekend of 29-30 March based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.

Topics

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