NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware- Oct-Dec ness pounds (%) 1 BT AMV/St Luke's/TAP 10,556,000 82 2 AOL MWO/BBJ 7,171,000 79 3 Orange Mother/MPG 17,646,000 76 4 Freeserve M&C Saatchi/Walker Media 5,014,000 73 5 Vodafone J. Walter Thompson/OMD 17,929,000 71 6 First Direct WCRS/PHD 512,000 66 7 O2 VCCP/TAP 11,630,000 64 8 Egg Mother/MediaCom 167,000 62 9 Intelligent Finance The Union/BLM 1,525,000 54 10 Elephant Inferno/TCS Media 431,000 46 11 Easycar White Knight Design/PHD 446,000 22 12 Expedia Clemmow Hornby Inge/MPG 95,000 16 13 Opodo Leagas Delaney/Carat 1,594,000 13 14 Ebookers Team Saatchi/Conrad Advertising 136,000 12 15 3 (Hutchinson) TBWA/London/MindShare n/a 9 Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising spend figures by Nielsen Media Research: 01763 248828. The survey was conducted over the weekend of 5-6 April based on a representative sample of around 1,000 adults. The companies included in the PhoneBus are a combination of those that have achieved high awareness scores for their offline advertising in previous weeks and those launching new, high-profile offline ad campaigns.

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