NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

Oct-Dec ness

pounds (%)

1 AOL MWO/BBJ 7,171,000 84

2 Orange Mother/MPG 17,646,000 79

3 BT AMV/St Luke's/TAP 10,556,000 78

4 Freeserve M&C Saatchi/Walker Media 5,014,000 74

5 Vodafone J. Walter Thompson/OMD 17,929,000 70

6 O2 VCCP/TAP 11,630,000 68

7= Egg Mother/MediaCom 167,000 62

7= First Direct WCRS/PHD 512,000 62

9 Intelligent

Finance The Union/BLM Media 1,525,000 49

10 Jamjar MWO/MediaCom 417,000 41

11 Easycar White Knight Design/PHD 446,000 20

12= 3 (Hutchison) TBWA/London/MindShare n/a 15

12= Ebookers Team Saatchi/Conrad Advertising 136,000 15

14 Opodo Leagas Delaney/Carat 1,594,000 12

15 Betfair In-house 238,000 6

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by Nielsen Media Research: 01763 248828.

The survey was conducted over the weekend of 26-27 April based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).