NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware- Oct-Dec ness pounds (%) 1 BT AMV/St Luke's/TAP 10,556,000 86 2 AOL MWO/BBJ 7,171,000 80 3 Orange Mother/MPG 17,646,000 74 4 Vodafone J. Walter Thompson/OMD UK 17,929,000 73 5 Freeserve M&C Saatchi/Walker Media 5,014,000 72 6 Egg Mother/MediaCom 167,000 71 7= Virgin Mobile RKCR/Y&R/MG OMD 4,518,000 68 7= First Direct WCRS/PHD 512,000 68 9 O2 VCCP/TAP 11,630,000 62 10 Ask Jeeves TBWA/London/MPG 1,643,000 45 11 Amazon Wieden & Kennedy/OMD UK 548,000 36 12 Easycar White Knight Design/PHD 446,000 28 13 Expedia Clemmow Hornby Inge/MPG 95,000 16 14 Ebookers Team Saatchi/Conrad Advertising 136,000 13 15 Opodo Leagas Delaney/Carat 1,594,000 12 Source: TNS PhoneBus, tel: 0800 0183618. Advertising spend figures by Nielsen Media Research: 01763 248828. The survey was conducted over the weekend of 17-18 May based on a representative sample of around 1,000 adults. The companies included in the PhoneBus are a combination of those that have achieved high awareness scores for their offline advertising in previous weeks and those launching new, high-profile offline ad campaigns.

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