NEW MEDIA: I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 BTinternet AMV BBDO/Zenith Media 1,348,000 67

2 AOL MWO/BBJ 9,534,000 66

3 BBC Online In-house/PHD n/s 59

4 MTV In-house/Equinox

Communications 33,000 47

5 Virgin.net AIS/Manning Gottlieb Media n/s 46

6 Jamjar MWO/MediaCom 1,905,000 39

7 Jungle.com McCann-Erickson/Optimedia n/s 33

8 Easyrentacar White Knight Design/Matters Media n/s 29

9 Ladbrokes Banks Hoggins/Mansfield

Lang Direct 5,000 26

10 Go-Fly HHCL & Partners/Optimedia 2,491,000 15

11 Assertahomes BMP DDB/OMD 67,000 13

12 eBookers Conrad Advertising n/s 11

13 Bluesquare In-house/MindShare n/s 9

14 Priceline Lowe Lintas/Western

International 3,798,000 8

15 Sharepeople WCRS/Walker Media n/s 7

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 28-29 July based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores in previous weeks and those

launching new, high-profile ad campaigns.



Topics