NEW MEDIA: I-Recall - Dotcom Weekly Awareness Survey

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 Direct Line MWO/MediaCom 725,000 68

2 AOL MWO/BBJ 8,923,000 65

3 BTinternet AMV BBDO/Zenith Media 2,646,000 60

4 ntl J. Walter Thompson/Carat 5,467,000 57

5 Yahoo! HHCL & Partners/Optimedia 172,000 56

6 BBC Online In-house/PHD 73,000 53

7 Freeserve M&C Saatchi/Walker Media 977,000 48

8 Amazon HHCL & Partners/Total Media 267,000 34

9 Virginwines TBWA/Manning Gottlieb 16,000 28

10 Jungle McCann-Erickson/Optimedia 237,420 22

11 Ladbrokes Banks Hoggins/FCB/Mansfield Lang 982,000 21

12 telegraph.co.uk J. Walter Thompson/MindShare 1,526,000 14

13 Expedia.co.uk Euro RSCG/Media Planning 1,015,000 11

14 One Swoop St Luke's/Starcom Motive 101,000 6

15 Safedoor HHCL & Partners/John Ayling 1,082,000 4

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828. The survey was conducted

over the weekend of 11-12 August based on a representative sample of

around 1,000 adults. The companies included in the PhoneBus are a

combination of those that have achieved high awareness scores in

previous weeks and those launching new, high-profile ad campaigns.



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