Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 Direct Line MWO/MediaCom 725,000 75

2 BTinternet AMV BBDO/Zenith Media 2,646,000 72

3 ntl J. Walter Thompson/Carat 5,467,000 67

4= AOL MWO/BBJ 8,923,000 61

4= BBC Online In-house/PHD 73,000 61

6 Yahoo! HHCL & Partners/Optimedia 172,000 59

7 Rainey Kelly/Manning Gottlieb 763,000 53

8 Freeserve M&C Saatchi/Walker Media 977,000 51

9 Jamjar MWO/MediaCom 1,167,000 40

10 Ladbrokes Banks Hoggins/Mansfield Lang 982,000 27

11 WIlliam Hill Bates UK/MBS 14,000 26

12 Jungle McCann-Erickson/Optimedia 2,149,000 24

13 Guardianunlimited BMP DDB/PHD 1,499,000 19

14 Givemeabreak In-house n/s 7

15 Oneswoop St Luke's/Starcom Motive 101,000 3

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 1-2 September based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their

offline advertising in previous weeks and those launching new,

high-profile offline ad campaigns.


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