NEW MEDIA: I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 DirectLine MWO/MediaCom 725,000 71

2 BTinternet AMV BBDO/Zenith Media 2,646,000 69

3= BBC Online In-house/PHD 73,000 67

3= AOL MWO/BBJ 8,923,000 67

5= Yahoo! HHCL & Partners/Optimedia 172,000 62

5= ntl J. Walter Thompson/Carat 5,467,000 62

7 Freeserve M&C Saatchi/Walker Media 977,000 47

8 Amazon HHCL & Partners/Total Media 267,000 39

9 Guardianunlimited BMP DDB/PHD 1,499,000 21

10 Jungle McCann-Erickson/Optimedia 2,149,000 20

11 Telegraph.co.uk J. Walter Thompson/

MindShare 1,526,000 19

12 eBookers Conrad Advertising 50,000 11

13 Charcol Masius/Starcom Motive 200,000 8

14 One Swoop St Luke's/Starcom Motive 101,000 5

15 ThisisLondon Elliott Bora Perlmutter/

MediaVest 248,000 3

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 18-19 August based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores in previous weeks and those

launching new, high-profile ad campaigns.



Topics