NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 BTinternet AMV BBDO/Zenith Media 2,646,000 69

2 Direct Line MWO/MediaCom n/s 68

3 ntl J. Walter Thompson/Carat 5,467,000 66

4 BBC Online In-house/PHD n/s 61

5 Yahoo! HHCL & Partners/Optimedia 172,000 60

6 Freeserve M&C Saatchi/Walker Media 977,000 48

7 Amazon HHCL & Partners/Total Media 267,000 39

8 Littlewoods D'Arcy/Zed Media n/s 33

9 Ladbrokes Banks Hoggins/Mansfield Lang 982,000 27

10 Guardianunlimited BMP DDB/PHD 1,499,000 15

11 eBookers Conrad Advertising n/s 11

12 Bluesquare In-house/MindShare 498,000 10

13 Charcol Masius/Starcom Motive 200,000 6

14 Paddy Power BBH/Starcom Motive 739,000 5

15 Oneswoop St Luke's/Starcom Motive n/s 3

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 25-26 August based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their

offline advertising in previous weeks and those launching new,

high-profile offline ad campaigns.



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