Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 Direct Line MWO/MediaCom 725,000 64

2 ntl J. Walter Thompson/Carat 5,467,000 62

3= Thomas Cook TBWA/BLM Media 102,000 53

3= Partners BDDH/TAP & PHD 252,000 53

5 J. Walter Thompson/MindShare 1,526,000 34

6 The Times RKCR/Y&R/Carat 1,141,000 33

7 Ladbrokes Banks Hoggins/Mansfield Lang 982,000 25

8 Easyrentacar White Knight Design/Carat 110,000 23

9 Priceline Lowe Lintas/Initiative Media 3,798,000 14

10= Expedia Euro RSCG/Media Planning 1,015,000 12

10= eBookers Conrad Advertising 25,000 12

12 Asserta BMP DDB/OMD UK 225,000 8

13 Totalbet DLKW/BJK&E n/s 7

14= OneSwoop St Luke's/Starcom Motive 101,000 3

14= Paddy Power BBH/Starcom Motive 739,000 3

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 8-9 September based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).