NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 Direct Line MWO/MediaCom 725,000 64

2 ntl J. Walter Thompson/Carat 5,467,000 62

3= Thomas Cook TBWA/BLM Media 102,000 53

3= Yell.com Partners BDDH/TAP & PHD 252,000 53

5 Telegraph.co.uk J. Walter Thompson/MindShare 1,526,000 34

6 The Times RKCR/Y&R/Carat 1,141,000 33

7 Ladbrokes Banks Hoggins/Mansfield Lang 982,000 25

8 Easyrentacar White Knight Design/Carat 110,000 23

9 Priceline Lowe Lintas/Initiative Media 3,798,000 14

10= Expedia Euro RSCG/Media Planning 1,015,000 12

10= eBookers Conrad Advertising 25,000 12

12 Asserta BMP DDB/OMD UK 225,000 8

13 Totalbet DLKW/BJK&E n/s 7

14= OneSwoop St Luke's/Starcom Motive 101,000 3

14= Paddy Power BBH/Starcom Motive 739,000 3

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 8-9 September based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.



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