NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 BTinternet AMV BBDO/Zenith Media 2,646,000 78

2 AOL MWO/BBJ 8,923,000 73

3 Amazon.com HHCL & Partners/Total Media 267,000 60

4 Freeserve M&C Saatchi/Walker Media 977,000 57

5= Ft.com DLKW/BJK&E 4,000 30

5= One.Tel AIS/All Response 250,000 30

7= Guardianunlimited.com BMP DDB/PHD 1,499,000 15

7= Totaljobs CDP/CDP Media 309,000 15

9 Priceline Lowe Lintas/Initiative

Media 3,798,000 13

10 Workthing WCRS/Walker Media 1,048,000 12

11 eBookers Conrad Advertising 25,000 10

12= Asserta BMP DDB/OMD UK 225,000 9

12= Totalbet DLKW/BJK&E n/s 9

14 Espotting In-house n/s 5

15 Paddy Power BBH/Starcom Motive 739,000 4

Source: Taylor Nelson Sofres PhoneBus: 0800 0183618. Advertising spend

figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 15-16 September based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).