Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 AOL MWO/BBJ 8,923,000 67

2 BTinternet AMV BBDO/Zenith 2,646,000 66

3 AMV BBDO/PHD & TAP 252,000 49

4 Saatchi & Saatchi/Zenith 1,747,000 42

5 HHCL & Partners/Zenith 30,000 41

6 Cahoot Euro RSCG/Carat 886,000 39

7 Fish4 Publicis/CIA 1,297,000 35

8 More Than O&M/Manning Gottlieb Media 1,675,000 26

9= JWT/MindShare 1,526,000 17

9= Topjobs Sass Panayi/Media Vision 52,000 17

9= DLKW/BJK&E 131,000 17

12 Priceline Lowe Lintas/Initiative 301,000 13

13 eBookers Conrad Advertising 25,000 10

14 Asserta BMP DDB/OMD UK 225,000 9

15 Cybiko Post Perfect/Media Vision n/s 5

Source: Taylor Nelson Sofres PhoneBus: 0800 0183618. Advertising spend

figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 22-23 September based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad



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