NEW MEDIA: I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 AOL MWO/BBJ 8,923,000 67

2 BTinternet AMV BBDO/Zenith 2,646,000 66

3 Yell.com AMV BBDO/PHD & TAP 252,000 49

4 Monster.com Saatchi & Saatchi/Zenith 1,747,000 42

5 AA.com HHCL & Partners/Zenith 30,000 41

6 Cahoot Euro RSCG/Carat 886,000 39

7 Fish4 Publicis/CIA 1,297,000 35

8 More Than O&M/Manning Gottlieb Media 1,675,000 26

9= Telegraph.co.uk JWT/MindShare 1,526,000 17

9= Topjobs Sass Panayi/Media Vision 52,000 17

9= FT.com DLKW/BJK&E 131,000 17

12 Priceline Lowe Lintas/Initiative 301,000 13

13 eBookers Conrad Advertising 25,000 10

14 Asserta BMP DDB/OMD UK 225,000 9

15 Cybiko Post Perfect/Media Vision n/s 5

Source: Taylor Nelson Sofres PhoneBus: 0800 0183618. Advertising spend

figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 22-23 September based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad

campaigns.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).