Rank Site Agency/Media Adspend Aware-

April-June ness

pounds (%)

1 AOL MWO/BBJ 8,923,000 73

2 BT AMV BBDO/Zenith Media 2,646,000 70

3 Direct Line MWO/MediaCom 702,000 65

4 Freeserve M&C Saatchi/Walker Media 977,000 61

5 UK Online D'Arcy/MediaVest n/s 45

6 Amazon HHCL & Partners/Total Media 267,000 37

7 The Daily Telegraph JWT/MindShare 480,000 28

8 MSN Euro RSCG/MPG 65,000 25

9 GuardianUnlimited BMP DDB/PHD 13,000 23

10 The Train Line RKCR/Y&R/Manning Gottlieb 208,000 16

11= Vizzavi WCRS/Optimedia 451,000 13

11= ebay Fielding Gibson/MediaCom 4,000 13

13 Surpriseyour Spirit/In-house n/s 12

14 Expedia Euro RSCG/MPG 160,000 11

15 Oneswoop St Luke's/Starcom Motive 121,000 2

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 1-2 December based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).