Rank Site Agency/Media Adspend Aware-

July-Sept ness

pounds (%)

1 AOL MWO/BBJ 8,923,000 78

2 BT AMV BBDO/Zenith Media 2,646,000 76

3= Lowe Lintas/Initiative 148,000 64

3= Freeserve M&C Saatchi/Walker Media 977,000 64

5= Virgin Mobile

Online RKCR/Y&R/Manning Gottlieb 1,236,000 63

5= Yahoo! HHCL & Partners/Optimedia 172,000 63

7 Microsoft MSN Euro RSCG/Media Planning

Group 65,000 53

8 Direct Line Jamjar MWO/MediaCom 1,905,000 51

9 Amazon HHCL & Partners/Total Media 267,000 46

10 Jungle McCann-Erickson/Optimedia 2,491,000 42

11 Intelligent Finance The Union/BLM Media 584,000 33

12 Easyrentacar White Knight Design/Carat 280,000 20

13 The Train Line RKCR/Y&R/Manning Gottlieb 208,000 16

14 Kelkoo Overseas Agencies/MindShare 90,000 6

15 Blackstar Bartle Bogle Hegarty/BBJ 63,000 5

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828.

The survey was conducted over the weekend of 8-9 December based on a

representative sample of around 1,000 adults.

The companies included in the PhoneBus are a combination of those that

have achieved high awareness scores for their offline advertising in

previous weeks and those launching new, high-profile offline ad



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).