NEW MEDIA: I-RECALL DOTCOM WEEKLY AWARENESS SURVEY

Rank Site Agency/Media Adspend Aware-

July-Sept ness

pounds (%)

1 AOL MWO/BBJ 8,923,000 71

2 BTinternet AMV BBDO/Zenith Media 2,646,000 66

3 Freeserve M&C Saatchi/Walker Media 977,000 62

4 First Direct WCRS/PHD 170,000 55

5 Learn Direct DFGW/MediaCom 798,000 49

6 Jamjar MWO/MediaCom 1,905,000 48

7 AA HHCL & Partners/Zenith Media 2,603,000 47

8 Lycos Leagas Delaney/BBJ 547,000 41

9 Amazon HHCL & Partners/Total Media 267,000 37

10 Virgin Cars Roose & Partners/Manning Gottlieb 50,000 21

11 Smile Farm/TCS Media North 210,000 20

12 Genie AMV BBDO/Zenith Media 220,000 17

13= Thisismoney.com Elliott Borra Perlmutter/MediaVest 77,000 12

13= Expedia Euro RSCG/Media Planning Group 160,000 12

15 Charcol Masius/Starcom Motive 194,000 5

Source: Taylor Nelson Sofres PhoneBus, tel: 0800 0183618. Advertising

spend figures by AC Nielsen MMS: 01763 248828. The survey was conducted

over the weekend of 19-20 January based on a representative sample of

around 1,000 adults. The companies included in the PhoneBus are a

combination of those that have achieved high awareness scores for their

offline advertising in previous weeks and those launching new,

high-profile offline ad campaigns.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).