NEW MEDIA: WEB WATCH - Automotive Sites

Rank Site Address Latest monthly

page impressions

(millions)

1 Autotrader.co.uk autotrader.co.uk *26.6

2 What Car Online whatcar.com 10.8

3 Top Gear topgear.beeb.com *8.7

4 Parkers Online parkers.co.uk 7.0

5 Auto Express autoexpress.co.uk 6.7

6= Jamjar jamjar.com 5.0

6= Car Source carsource.co.uk 5.0

8 Autobytel autobytel.co.uk 4.2

9 ixM ixm.co.uk 3.9

10 Fish4Cars fish4cars.co.uk 3.5

These are unaudited figures taken from publishers unless stated. The

data used in this table is supplied by BRAD: www.intellagencia.com. Tel:

(020) 7505 8458. For a free listing in the New Media section of BRAD,

call (020) 7505 8254. *Figures from ABC Electronic.



The major change in rankings since Campaign last examined automotive

sites (in mid-May) is the rise of What Car Online, which has leapfrogged

over Top Gear. Top Gear's page impressions remained steady, but What Car

increased its total by more than 20 per cent to 10.8 million. Parkers

Online climbed from seventh to fourth place in the table with an

increase from 4.6 million to seven million page impressions. Autobytel

fell slightly, but the other top ten sites held firm.



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