NEW MEDIA: WEB WATCH - ENTERTAINMENT SITES

Rank Site Address Latest monthly page

impressions (millions)

1 Big Brother bigbrother.terra.com 72.0

2 Page3.com page3.com 29.0

3 FHM fhm.com 28.2

4 NME.com nme.com 26.6

5 Carlton.com carlton.com 22.8

6 Virgin.net virgin.net 20.7

7 Channel 4 channel4.com 20.0

8 Dotmusic.com dotmusic.com *17.2

9 Uproar uproar.co.uk 13.9

10 World Pop worldpop.com 11.3

These are unaudited figures taken from publishers unless stated. The

data used in this table is supplied by BRAD: www.intellagencia.com. Tel:

(020) 7505 8458. For a free listing in the New Media section of BRAD,

call (020) 7505 8254.

*Figures from ABC Electronic.



The Big Brother website takes the top spot with 72 million page

impressions - helped, no doubt, by the hype and free publicity generated

by the tabloids.



Meanwhile, Page3.com has stolen the second position from NME.com with 29

million clicks. FHM and NME occupy the third and fourth spots

respectively, while Channel 4 returns to the table this week with 20

million page impressions.



World Pop re-enters the chart in tenth place with more than 11 million

hits.