NEW MEDIA: WEB WATCH - LIFESTYLE SITES

Rank Site Address Latest monthly page impressions (millions) 1 FHM fhm.com 43.0 2 Wellbeing wellbeing.com 15.3 3 Handbag handbag.com *14.2 4 iVillage ivillage.co.uk *11.2 5 MyKindaPlace mykindaplace.com 10.5 6 Girland girland.com 10.4 7 Conde Nast condenast.co.uk 10.0 8 Confetti confetti.co.uk *7.5 9 Gay.com gay.com 7.0 10 Maxim maxim-magazine.co.uk 4.9 These are unaudited figures taken from publishers unless stated. The data used in this table is supplied by BRAD: www.intellagencia.com. Tel: (020) 7505 8458. For a free listing in the New Media section of BRAD, call (020) 7505 8263. *Figures from ABC Electronic. FHM maintains its lead in the lifestyle sector with a site that offers a mixture of magazine content and special web-only services. For instance, users of the site can use a search service to locate facilities such as their nearest gym, or to access an archive of FHM covergirls. Other content includes movie reviews and a web TV channel. Emap also offers a subscription service through the site. Advertisers include HMV, Gala Casino and Fosters.

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