Rank Site Address Latest monthly page
1 FHM fhm.co.uk 45.6
2 Girland girland.com 25.0
3 Wellbeing wellbeing.com 15.3
4 Handbag handbag.com *14.2
5 IVillage ivillage.co.uk *11.2
6 MyKindaPlace mykindaplace.com 10.5
7 Vogue vogue.com 10.0
8 Confetti confetti.co.uk *7.5
9 Gay gay.com 7.0
10 Maxim maxim-magazine.co.uk 6.0
These are unaudited figures taken from publishers unless stated. The
data used in this table is supplied by BRAD: www.intellagencia.com. Tel:
(020) 7505 8458.
For a free listing in the New Media section of BRAD, call (020) 7505
*Figures from ABC Electronic.
The most striking feature is the rapid ascendancy of Girland, with 25 million page impressions per month, which means it has moved from sixth place to topple Wellbeing from the number-two spot. The site offers reviews, a problem page and chat room, plus interactive novels and competitions. The advertiser Adidas has launched a virtual shop on Girland. Conde Nast's Vogue website is the publisher's only representative in the top ten, since GQ is now in 12th place.