Rank Site Address Latest monthly page

impressions (millions)

1 FHM 45.6

2 Girland 25.0

3 Wellbeing 15.3

4 Handbag *14.2

5 IVillage *11.2

6 MyKindaPlace 10.5

7 Vogue 10.0

8 Confetti *7.5

9 Gay 7.0

10 Maxim 6.0

These are unaudited figures taken from publishers unless stated. The

data used in this table is supplied by BRAD: Tel:

(020) 7505 8458.

For a free listing in the New Media section of BRAD, call (020) 7505


*Figures from ABC Electronic.

The most striking feature is the rapid ascendancy of Girland, with 25 million page impressions per month, which means it has moved from sixth place to topple Wellbeing from the number-two spot. The site offers reviews, a problem page and chat room, plus interactive novels and competitions. The advertiser Adidas has launched a virtual shop on Girland. Conde Nast's Vogue website is the publisher's only representative in the top ten, since GQ is now in 12th place.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).