Rank Site Address Latest monthly page
1 FHM fhm.co.uk 24.8
2 MegaStar megastar.co.uk 18.7
3 Vavo vavo.com 11.0
4 Gay.com gay.com 7.2
5 Uploaded uploaded.com 7.1
6 Conde Nast condenast.co.uk 6.4
7 Maxim maxim-magazine.co.uk 5.3
8 Handbag handbag.com *5.0
9 iVillage ivillage.co.uk 4.5
10 Rainbow Network rainbownetwork.com 3.2
These are unaudited figures taken from publishers unless stated. The
data used in this table is supplied by BRAD: www.intellagencia.com. Tel:
(020) 7505 8458. For a free listing in the New Media section of BRAD,
call (020) 7505 8254.
*Figures from ABC Electronic.
There are some big changes since the previous lifestyle web watch chart
in June. The new entry MegaStar crashes in at number two with 18.7
million impressions, as across the board more people visit lifestyle
sites than last time. The only fallers are Vavo and Maxim. Websites for
gay people proved more popular, with Rainbow Network up by more than one
million impressions. The other new entrant is Conde Nast, with more than
six million impressions.