NEW MEDIA: WEB WATCH - LIFESTYLE SITES

Rank Site Address Latest monthly page

impressions (millions)

1 FHM fhm.co.uk 24.8

2 MegaStar megastar.co.uk 18.7

3 Vavo vavo.com 11.0

4 Gay.com gay.com 7.2

5 Uploaded uploaded.com 7.1

6 Conde Nast condenast.co.uk 6.4

7 Maxim maxim-magazine.co.uk 5.3

8 Handbag handbag.com *5.0

9 iVillage ivillage.co.uk 4.5

10 Rainbow Network rainbownetwork.com 3.2

These are unaudited figures taken from publishers unless stated. The

data used in this table is supplied by BRAD: www.intellagencia.com. Tel:

(020) 7505 8458. For a free listing in the New Media section of BRAD,

call (020) 7505 8254.

*Figures from ABC Electronic.



There are some big changes since the previous lifestyle web watch chart

in June. The new entry MegaStar crashes in at number two with 18.7

million impressions, as across the board more people visit lifestyle

sites than last time. The only fallers are Vavo and Maxim. Websites for

gay people proved more popular, with Rainbow Network up by more than one

million impressions. The other new entrant is Conde Nast, with more than

six million impressions.



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